You are surely making a big mistake and most likely losing out on possible new clients and revenue growth if you see having a company sign as solely functional.
“Retail is detail” is a cliche that we hear often, but for a very legitimate reason. A significant part of advertising is signage, and if it isn’t appealing or engaging enough, potential clients will pass by your shop instead of paying it a visit.
If you’re still not confident that your signs can make such a great difference, go for a walk in some popular shopping districts. You’ll quickly observe the impact that some business signs can make when compared to the ones used by their competitors. Others will even make you design your own metal sign for your business.
Below are some pointers to help you distinguish yourself from the competition and stay clear of problems that could make your company nearly invisible.
Do not be hesitant to make an impact with your design.
Under the misguided impression that being low-key and minimalist would be preferable to go for a flashy or bold design, a few shop owners opt to choose a classic or basic design.
Although a large number of companies probably shouldn’t use shiny neon signs and tacky-looking signage, you also wouldn’t want to just blend into the background. Take a considerable amount of time (if needed) to do your research and find the right design. Choose one that is eye-catching and unforgettable. Why? Because first impressions mean a thing and the way you style your signage will have a significant impact on your success.
If it is relevant to the information that you’re trying to communicate, it is definitely okay to make your signs spectacular or even enormous in order to stand out, but make sure they are for perfectly legitimate reasons.
Take your environment into account
To try to blend in is a pretty horrible idea if we’re talking about retail signage. Evaluating the aesthetic appeal of your physical surroundings and how unique and creative signage can help your business differentiate itself from its competitors.
Take into account the community in which your business is located, as well as your direct rivals or nearby businesses. Learn how you can have a competitive advantage by picking a distinct color palette and a custom signage layout that will prevent you from making the mistake of just fitting in by observing the color combinations and signs that others are applying.
Have a reasonable budget
The vast majority of companies operate on a limited budget, yet saving money on signage is usually never a good idea.
A cheap sign would have an extremely difficult time looking at anything other than cheap. The biggest piece of advice that we can offer is to refrain from jeopardizing the materials for the signs because poor signboards send out false ideas about your company and will likely end up hurting your business rather than helping it. Following this advice will mean that you find ways to reduce the possibility of losing customers by turning them off with your “budget” image. That is why it is wiser to set a reasonable budget rather than choose what is affordable.
Don’t flood the sign with information
You wouldn’t want to damage the power that your business signs might have by flooding them with information after choosing the appropriate design and materials.
Think about what information needs to be included on the display as well as the message you want the signs to convey. It can be enticing to see your signage as a way to promote a lot more than just your business name and what you offer, but if you include too many words and details, the result is a cluttered sign that serves no purpose or says nothing meaningful.
The basic rule is to utilize the sign to inform customers about who you are, what you provide, and, if necessary, a tagline or mission statement, together with your contact information and business logo. You are at risk of making the signs useless and confusing if you commit the mistake of overloading them with information.
Secure the placement of your signs.
Spend some time considering where to put your sign, taking into account important factors like the ideal position and even the direction from which the sun is shining.
If you choose reflective materials like aluminum letters or something else, you may want to consider how the sunlight will reflect off the lettering and make it harder for people to read. The problem often stems from installation and placement, but it can also involve the option of surface finishing. Before making a decision, seek the advice of a competent installer who knows the differences between each option.
Consider the elevation from the viewpoint of people. It should be accessible to the people’s line of sight without having to exert too much effort or straining them. The placement of the sign is actually very crucial because it will start losing its impact if it is difficult to read or notice, which could result in potential consumers passing by instead of walking inside.
Conclusion
A business’s personalized sign is sometimes what it takes to stand out from its competitors and if a business owner is committed to excellence, he will invest in a well-designed one. Simple generic designs won’t do. With the use of a professional sign, the entrepreneur will have a tool that will consistently draw clients and foster a stellar impression.
Numerous marketing research has demonstrated that when customers are given a choice between two companies with signs from companies in the same industry and questioned which one they prefer to do business with, they consistently pick the one with the more appealing sign! Smart entrepreneurs always design personalized designs for their agencies because they are aware that clients are attracted to firms with attractive signs and that doing so will result in more clients and more revenues.
