Instagram Reels can be used as an efficient tool to elevate your brand reach. Though it’s been only almost a year since reels was launched globally, it has had staggering consumption. Today, Reels videos have the utmost consumption over other video features such as IGTV and standard videos. Hence, brands have started to give massive importance to reels in their marketing strategy.
The Growing Importance for Reels
Instagram Reels have been gaining massive importance since the time it was introduced. Instagram has fixed the duration of reels videos to 30 seconds, considering that Generation Z and Millennials are interested in only watching shorter duration videos. As predicted, these age groups are fond of reels. They switch to the reels section as soon as they open Instagram. Since most of the reels videos are between 20 to 30 seconds, they can watch many reels videos in a short period. The possibility to watch many videos in a shorter duration has driven people towards reels. A study that was conducted recently has noted that people spend time on Instagram in India has raised by nearly 30% after introducing reels. India is a vast market for Instagram with millions of users. Thus, these stats show that Instagram is a massive hit among people. If you want to reach a vast audience through reels, you can try SMM reseller panel services.
Reels The Replica of TikTok
Reels is almost the duplicate of TikTok. It retains the characteristics of TikTok due to which people don’t find a massive difference between them. Instagram rolled out Reels when TikTok was being embroiled in huge controversies regarding data breaches. A huge accusation was levied on TikTok that it is selling its user data to the Chinese government. This had spread like wildfire and damaged its reputation. Instagram took advantage of this situation and introduced Instagram Reels. Though reels have the characteristics of TikTok, alterations are made to it concerning the current trend. Today’s internet users are driven by videos that look short and crisp. Considering this, Instagram trimmed its reels duration to 30 seconds, whereas TikTok videos last to one minute.
Notable Features Of Reels
Visuals alone do not attribute to the reach of a video. It is also necessary to satiate the auditory nerves of the people. Instagram has a huge chunk of music tracks as it has the license to many music albums of all genres, including indie bands. Hence, the content creators can make their reels more engaging by choosing the perfect soundtrack for their visuals. This will catch the interest of the viewers to watch reels.
Moreover, people also have access to make use of various filters and effects on reels. These features will help in amplifying the quality of the reels to a vast extent. Thus, creating scintillating reels is not such an arduous task as you will have access to almost all the necessary elements for creating reels. The only thing you have to focus on is creating engaging concepts. The theme of the reel should connect with the audience. This is the most crucial factor to succeed in creating reels videos.
A recent stat has stated that 30% of the new songs Instagram users come to know are through reels. Since various music tracks and albums are used in creating reels, people came to know about new albums while scrolling through the reels. Thus, the advent of reels has also contributed to the music industry to a considerable extent. If people find a music track that they found during watching reels to be intriguing, they immediately google the music track or search them on any music streaming platforms. Through this, one could understand the reach of reels. Thus, Instagram Reels have also contributed to the thriving of the music industry.
Wrapping Up
Considering the growing fame for reels, influencers from TikTok have also started to make a move into reels. They repurpose their TikTok videos on reels to drive Instagram users towards them. Brands are also giving a vast significance to the reels owing to the growing reach of reels videos. In recent times many reels videos have also become viral. Hence, considering the increasing fame of reels, it is the need of the hour for brands to incorporate them in their social media strategy.