Introduction
To grow an audience, the startup team needs to think about technologies and practices that can help them better manage customer interactions. Working with a client includes several channels:
- phone calls;
- a website;
- social networks;
- instant messengers.
In order for all actions to be subject to a single strategy, the work of all these channels must be carefully coordinated. Fortunately, there is no longer any need to manually collect data: CRM (Customer Relationship Management) helps to organize information correctly.
How Customer Relationship Management Systems helps Organizations
Organization of information
Daily communication with a customer involves many channels, and customer data can be scattered around. CRM helps to control the situation and store relevant data in one place. When communicating with customers, it will be easier for employees to navigate their preferences, past problems, and personal information.
In addition, the saved data needs to be sorted: chances are that there will be a lot of unnecessary ones. CRM summarizes customer information and prevents duplication. And it saves a lot of time.
Reliable data storage
Business data is not only the foundation for decision making, but also an important element for setting goals, strategizing, and setting an agenda. Old-school data storage in the office is fraught with loss: it can be a fire, a flood, or an elementary theft. High-quality CRM systems provide the possibility of cloud storage, usually a remote server.
Watching trends
Experience shows that in business it is better to be proactive than reactive. CRM platforms with a dashboard for reporting allows you to monitor KPIs and always understand what is happening and prevent errors Monitoring performance means predicting future opportunities, as well as adjusting the business to fully exploit these opportunities.
If you constantly monitor sales in dynamics, bad trends in the economy of the enterprise can be noticed in advance and, as they say, reverse. CRM will help you identify such errors in advance.
Individual approach
It’s no secret that you need to love the client and know everything about him, in particular, his preferences. Being aware of all the nuances, you can create products and offer services on their basis. The client will feel that he is very important to your business, which means he will want to establish a long-term relationship and come back to you again and again.
Team motivation
CRM systems have tools that fuel the atmosphere of interaction and motivate people. Employees can share insights, documents to work together for the benefit of the client. Some systems have leaderboards and objectives. This is a good motivational tool for the team: in the sales department, for example, the element of competition often helps to work for the result.
Compliance with deadlines
Systematic non-compliance with deadlines speaks more of bad management than a bad employee. This means that the person did not have sufficient tools to close the problem on time, or the problem statement was incomprehensible, unclear.
Task tracking is another function that a CRM system performs. There is a calendar in which you can prioritize tasks.
A crm for startups is always about risk and uncertainty. Therefore, you need to insure yourself where possible, since any mistake can lead to financial losses or losses of key customers. You can automate processes inside a startup using systems such as:
· ZohoCRM;
· AmoCRM;
· Bitrix24.
When choosing a CRM, it is important to focus on the goals, business objectives and specifics of the activity.
