Introduction
Social media has become an integral part of everyone’s daily routine. With over 4.2 billion users, social media is blooming its presence across the globe. Firstly, social media came into the digital world as a means of communication. Later on, it became an effective and engaging marketing tool for brands and businesses across the globe. Earlier, brands used to leverage traditional advertising techniques such as TV, newspapers, and brochures to reach their target market. But now, social media has become a bridge that connects the audience and brands. Many businesses are leveraging various social media platforms to grow their visibility globally. However, before choosing a social media platform, you will need to understand if the platform is suitable for your brand and target market. Some businesses pick up the right social media channel based on their target demographics and reap immense benefits. At the same time, some brands fall for the hype of social media, and they step into a platform that isn’t relevant to their niche. In doing so, you fail to attract your target audience. Therefore, before stepping into the right social media platform, you will check into your target market.
Social Media Platforms that brands need to leverage
In this article, we have listed a few social media platforms that brands need to leverage to improve their visibility and maximize their engagement rate effectively.
Let’s begin!
Facebook is the largest social media channel with over 2 billion users across the globe. Even after so many years, the Facebook platform still has the potential to attract an audience worldwide. Due to growing engagement, many brands and businesses are also leveraging the Facebook platform. According to a study, more than 65 million brands have Facebook business profiles. According to another study, more than 6 million businesses are using Facebook for advertising. These stats show why businesses need to consider the Facebook platform to grow their visibility. The platform also rolled out a new feature Facebook Store where companies can set up a shopping store to offer a seamless purchase experience. In addition, Paymetoo offers premium quality services to upgrade their popularity effectively and outshine their competitors. Hence, Facebook is a great social media platform to boost your business sales and increase your conversion rates.
Instagram is a photo-generic platform with over one billion users worldwide. People are more likely to get attracted to the Instagram platform due to its immensely original features. Instagram rolled out compelling features such as Instagram stories, Instagram reels, IGTV, Instagram Live, and much more to captivate the users. As a brand, you can leverage the Instagram platform to strengthen their engagement rate and enhance their brand visibility. Many brands started setting up optimized business profiles on Instagram to boost their sales and improve the business ROI. Instagram offers tons of benefits to businesses. Some of the benefits include the Instagram shopping feature and Instagram insights. Hence, brands need to consider the Instagram platform to reach their target demographics and boost brand awareness.
YouTube
YouTube is well-known as an appealing video-generic social media platform with over 2 billion active monthly users. According to a study, people watch more than one billion hours of video daily on the YouTube platform. The platform proved to be a perfect landscape for independent content creators and brands trying to build a stronger relationship with their potential customers. Brands and businesses leverage the power of video marketing to reach their target market. YouTube is the second largest social media platform in the world. As a brand, you can optimize your YouTube videos to grow your audience organically and try out YouTube advertising to build your business’s conversion rates seamlessly.
TikTok
TikTok is a short-video sharing platform with over 800 million users. By leveraging the TikTok platform, the brands and businesses can show their creative side to the audience. To stay ahead of the curve on TikTok, you will need to create original and engaging videos that grab your audience’s attention. However, TikTok is a platform with Generation Z and young Millennials. If your brand’s target market is youngsters, you can try out the TikTok platform. Brands try out TikTok to show their authentic side to the audience. Some brands also use TikTok to strengthen their engagement rate and maximize recognition uninterruptedly. Hence, brands can employ TikTok in their social media marketing strategy to reach a younger generation audience.
Final Thoughts
Regardless of the size of social media platforms, brands need to use social media platforms to reach their target audience. By leveraging social media platforms, brands can build their awareness and uplift their visibility globally. In this article, we have highlighted some of the social media platforms that brands need to consider for marketing. If you have any other ideas, share them with us in the comments section.
