Ninety-seven percent of people search online when they want to find out about a local company. That’s almost 100% of people searching online for a local business. Of these, 88% who search via mobile devices visit or call the business within 24 hours.
If you’re a small business owner, you can use these stats to your advantage. Using local marketing strategies can improve your online visibility. It can also increase the amount of relevant traffic to your site.
Smart marketing tactics can help increase your revenue. If you want to learn more about some of the best local SEO strategies, read on.
Optimize Your Site for Local Traffic
Optimizing your site is crucial if you want to get more traffic to your site. But you also need to ensure it’s optimized for local traffic. The best local SEO uses keywords that target local audiences.
If you aren’t sure where to begin, many companies provide this service. You can view here for more information.
Using local SEO allows you to stand out from other businesses. Specifically the ones in your geographical location. It will increase your site’s traffic.
However, this won’t matter if your site isn’t mobile-friendly. You don’t want to turn off the majority of users that use their cellphones to learn more about a local business.
Ensure You’re Listed on Google My Business
Google My Business is free. It requires a little effort as you’ll have to fill in your company information. The more detail, the better. It’s best to provide all of the following:
- Contact information
- Business hours
- Product photos
The platform is easy to use. It’s a great way to take control of your online presence. It allows potential customers to find you easier via Google Search and on Google Maps.
They can find all your information in one place. Any reviews on your company from across the web are also displayed.
Get Reviews and Testimonials
Potential customers can only read good reviews about your company if you have them. Don’t be afraid to ask satisfied customers to write reviews. You can even give them instructions to make it easier.
Writing a review on Google is straightforward. Your customer will need to:
- Log into their Google Account
- Search for your business
- Go to the review section
- Click on Write A Review
They can also determine the number of stars to rate your business. However, you’ll also need to do your part. Respond to all reviews with sincerity and appreciation.
You should also indicate how you will address complaints in a negative review. It lets potential customers know you’re willing to make their service experience better.
Local Marketing Strategies That Make Your Business Stand Out
The marketing industry provides a lot of tools to help your business. Many of these tools can help your business stand out.
If you’re a small business, you’ll want to use local marketing strategies. They can help you attract customers within your geographical location.
This will not only increase sales but create brand loyalty. This ensures you also get repeat customers.
Many other smart marketing tips can help your business. Go to the Business Section on our site to learn more.