Spanx was established back in 2000 by Sara Blakely and is headquartered in Atlanta, Georgia. The idea of this start-up was born when one day she was getting dressed up for a party and she didn’t have the appropriate undergarment to wear underneath her white pants. The purpose of this company is to solve wardrobe troubles. This brand also got a lot of attention and a great marketing boost soon after Oprah Winfrey advertised the product as one of her “Favorite Things” on her TV show in 2000.
Spanx is an American apparel brand that makes and sells bras, panties, shorts, bodysuits, camis, slips, hosiery, leggings, and jeans for women. It mainly focuses on manufacturing pantyhose and other underwear for women but now it offers male underwear as well. Spanx sells its products worldwide through retail stores and online. The Spanx by Sara Blakely Foundation donates to charities around the world in order to support women and educate them.
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