BET was launched in 1980 by a former cable industry lobbyist named Robert L Johnson. From two hours broadcast to a 24-hour channel of news and entertainment, it took BET 3 years to gain viewership. Ed Gordon used to host a lot of programs in BET. After getting listed on NYSE, it started expanding its business and started digital cable networks. Then in 2001, Viacom took control and bought it for $3 billion.
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