Social Media plays a vital role in the sales of companies. Though there are other mediums such as emails, OTTs, etc., marketers state that they can’t provide the same results as social platforms. This proves the efficiency of social media. Because millions of people surf through Facebook and Instagram every day. No other medium has this many active users. Since the outbreak of the pandemic, social media usage has been witnessing an upward trend. As the situation remains the same, social platforms have become the most crucial medium for brand promotions. In this article, you are about to know the efficient social media tactics that have to be followed in 2021.
Boost The Self-Esteem of Your Audience
COVID-19 has made the future uncertain. Many have lost their jobs, facing pay cuts damaging their confidence levels to the core. So, people require motivation which will inflict hopes in them. Hence, brands must come with posts in line with the present situation. A recent survey stated that 1 in 5 Washingtonians have low self-esteem due to the pandemic. So, empathize with your audience and come up with posts that could build confidence. To put it simply, surf for the best motivational quotes across the internet and post them on your social media page. People could easily connect with the posts and get their self-esteem boosted. Such measures will etch your brand in the people’s memory which is a remarkable achievement in enhancing your brand awareness.
Give Priority To The Conversational Marketing
Conversational Marketing plays a crucial role in customer management. It aids you in both earning leads and sustaining the prevalent customers. According to a recent study, in B2C, 68% of the customers are comfortable communicating with companies through texting. Moreover, communicating with the customers will help you make concrete predictions on where they stand in your sales funnel. Especially since the outbreak of the pandemic, people’s mindsets have mainly changed. They are very much cautious in their spending. So, it is time to discard your old customer data and come up with a new one. A person who was your potential customer in the past may not be the same at present.
To know where he stands in your sales funnel, it is better to initiate a conversation with him. If you roll out ads with your old customer data, most probably, you won’t get the expected conversions. Hence, conversational marketing has become the need of the hour. The Story Section on Facebook and Instagram are perfect tools for conversational marketing. It will help you to reach a large number of people without having to get in touch with them individually.
Marketers have predicted that in the coming years, marketing automation via conversation will become crucial. Chatbots are already equipped to the extent to carry out basic interactions with the customers.
The Sustainable Growth of Influencer Marketing
The growth of influencer marketing is expected only to continue further in the coming years. This is because the quality of the content from influencers is only increasing with time. Both Instagram and Facebook are filled with individual performers, the so-called influencers. People swiftly check whether their favorite influencer has made any updates as soon after opening the social media app. This shows how much people are glued to the influencers. A study has stated that influencer marketing value may rise to USD 24.1 billion by 2025. So, search for the best influencer for your brand and collaborate. Ensure whether his characteristics match your brand voice. If so, then it will be easier for you to ideate concepts for creating promotional videos. Instagram is growing to be the epicenter of influencer marketing. Considering the growing importance for influencers, the platform has rolled out Instagram Influencer Dashboard.
It provides comprehensive data about the influencers. This will help brands to find the one who will match them perfectly. Today, Instagram is one of the social platforms that have a vast number of influencers. People are mainly consuming the content of various influencers on Instagram. This shows the growth of influencer marketing. Hence, many people are aspiring to grow into an influencer on any social platform. If you want to become an influencer on TikTok, you can attain that place quickly if you buy TikTok likes package. As long as influencers can provide quality content to the viewers, their demand will increase consistently. Even renowned brands like Nike are using influencers as a channel to make their new collections familiar with people. This shows the potential of influencers.
Take Advantage of User-generated Content
Trustworthiness plays an important role in making people buy a product. Today, people are not intrigued by glamourous advertisements. They want to know whether they will get the value for the money they pay. Hence, earning the trust of the audience is crucial to increase your sales. So, you should frame your campaigns by keeping this in mind. User-generated content is a perfect way to earn the credibility of your target audience. It increases the belief in your brand among the viewers and drives them to make a purchase.
Let me elaborate on the user-generated content. If you have a restaurant, you use to have regular customers. Gently persuade them to post about their favorite dish in your restaurant, on their social media handles. Hence, their friends who view the post about your restaurant may come forward to make a visit. Thus, user-generated content drives the prospects to take action alongside increasing your brand awareness. So, give possible importance to this form of content and frame your strategies around it as they can elevate your sales to a vast extent. Many companies have witnessed considerable growth in their sales after focusing on user-generated content in their social media strategy.
Wrapping Up
The above-given social media tactics will help you in achieving consistent growth for your brand. You can improve your brand awareness, maximize your conversion rate and earn potential leads through these tactics. Accomplish these measures in your social media strategy and take your business to the next level.